S.L. 350.30 Art. 135 Cap. 464. Cap. 464.

Programme Participation by Certain Health Care Professionals 13.1. It is contrary to the public interest and discreditable to certain health care professionals to advertise or canvass, directly or indirectly, for the purpose of obtaining patients or promoting his or her own professional advantage. 13.2. Careful consideration must be given to the ethical and legal METHODS OF ADVERTISING AND DIRECTIONS APPLICABLE TO MEDICINAL S.L.350.30 [ PRODUCTS AND TREATMENTS implications of endorsements by certain health care professionals of a commercial product or service as happens for instance when new services are introduced which patients are not well informed about. 13.3. Certain health care professionals must never overtly and publicly endorse advertisements for health-related services, such as nursing homes and private clinics. 13.4. Certain health care professionals may participate in any programme on the broadcasting media which involves medical, semi-medical, dental or veterinary topics; listeners and viewers are entitled to be given information as to the professional academic qualifications of a practitioner who writes a book or article or gives a talk and/or participates on radio and television; no information shall be however given which implies any unique or outstanding qualities or any greater experience in a particular field. However, it shall be permissible to bring the name of the health care professional by way of a caption at the beginning of his or her intervention. 13.5. Health care professionals including also health care professionals complementary to medicine as listed in the Third Schedule to the Heath Care Professions Act shall refrain from discussing a medicinal product on the broadcasting media. However, such professionals shall, when discussing a therapeutic modality, refer also to its side effects and when discussing a medical treatment refer to the need for the viewer or listener to call at a registered health care professional, prior to receiving such treatment for advice. The ill effects of such treatment are to be stated as well. 13.6. For the purposes of these Requirements, the expression "certain health care professionals" means medical practitioners, dental surgeons, pharmacists, pharmacy technicians, nurses and midwives but does not include professions complementary to medicine as listed in the Third Schedule to the Health Care Professions Act.

Part Five Programmes involving or concerning Medical Matters