S.L. 350.26 Art. 9

What Broadcasters Ought To Do 9.1 Steer clear of exploiting prejudice.

9.2 Check the facts. 9.3 Do not let the broadcaster’s news agenda be driven by the way others are handling the issue. 9.4 Look behind the story line. 9.5 Listen to the people the broadcaster is writing about.

9.6 Do not label if it is not relevant. 9.7 Take the longer term view into account. 9.8 Remember each person of different ethnic or religious background is entitled to respect of human dignity. Hence, they should be addressed with the same respect accorded to others.

9.9 Racial equality is a fundamental human right which the broadcaster and all viewers and listeners have a duty to observe.